Tuesday, January 12, 2016

Why planning, not ambition, is the true driver of success


As industry jargon goes, "eating your own dogfood" does little for the appetite, but it's impossible to deny our devotion to it. Every day we use Asana to track the work that goes into designing our product, keeping our employees happy, and sharing our story with the world. Asana runs on Asana.

For the Workstyle team, all this dogfooding means we're thinking about self-improvement and process all year long. And our continuous research about the culture and future of work makes us introspective about Asana's mission and how we can achieve it.

The mission to the moon

Which brings us to January, when water cooler talk is heavy with intentions for 2016. If you're like us, you're energized by this kind of thinking. But this year, we want to talk about something slightly different. As interested as we are about goals and resolutions, we're just as excited to talk about the work you do along the way.

A favorite metaphor of ours is the mission to the moon: a project that's laudable, challenging, and ambitious. But for us a goal isn't the end, it's the beginning. Working backward from spongy lunar footsteps, one encounters teams of people embroiled in careful planning, strenuous training, meticulous calculations, and continual testing—and that is the true story of the work. The path that connects you from your goals to results, however distant that destination may be.

Why your path matters

It's more than a platitude (or an Aerosmith lyric) that "life's a journey, not a destination." In work planning, there is often so much focus on the finish line, that you may forget about the thousand steps in between. And scientific research suggests that too much farsightedness can have negative consequences.

In a 2009 study, 163 people were asked to write down a personal goal. Half announced their commitment publicly, and the other half did not. They were given 45 minutes of work that would directly help them achieve their goal, but told they could stop at any time. Derek Sivers shares what happened in a TED Talk:

"Those who kept their mouths shut worked the entire 45 minutes on average, and when asked afterward, said that they felt that they had a long way to go still to achieve their goal. But those who had announced it quit after only 33 minutes, on average, and when asked afterward, said that they felt much closer to achieving their goal."

When you articulate your ambitions in public, it can create a social reality where you feel a premature sense of accomplishment. Neurologist Gabriele Oettingen echoes similar findings from her own research, in the New York Times: "Fantasizing about happy outcomes—about smoothly attaining your wishes—didn't help. Indeed, it hindered people from realizing their dreams." Rather than motivate you, thinking about the destination can actually make you work less hard to get there.

The balance between dreams and drudgery

The new year isn't a major milestone at Asana. This one happened halfway through an episode (we don't use quarters), so most of us have already established the objectives we are working toward. That doesn't mean goal-setting is a waste of time. It's useful to make resolutions at work. But it's important give weight to both your vision and the road you'll take to get there. Dr. Oettingen suggests a hybrid approach that combines positive thinking with realism':

"Here's how it works. Think of a wish. For a few minutes, imagine the wish coming true, letting your mind wander and drift where it will. Then shift gears. Spend a few more minutes imagining the obstacles that stand in the way of realizing your wish."

Much of the communication at Asana consists of assigning tasks to one another. Talk is tethered to something actionable, like a task or project. Starting something new is ultimately an exercise in making obstacles explicit and assigning responsibility for work. We don't make resolutions in a vacuum, so goal-setting and plan-making are synonymous. When we create objectives, they're as much map as they are destination: We dive into the details and consider every step along the way.

The road to liftoff

Which brings us back to January. The energy derived from purposeful conversations is valuable, but also take a moment to ask: "How are we going to get there?"

Asana's ongoing mission is to help humanity thrive by enabling all teams to work together effortlessly. It's not conveniently nestled in a single task or project. On the contrary, it represents an ever-increasing number of projects, happening now, in parallel and serial—and we've got a long way to go.

So we must take our mission and divide it into smaller elements that we can take action on. We have to assign these tasks to one (and only one) person, and give each task a deadline. We need to communicate frequently to move work forward, and continually review our progress to ensure we're headed the right way.

This is the process of tracking our work—and we can't imagine achieving our mission without it.

We want to help you discover the most direct path connecting your goals to the results that are important to you. For our metaphorical astronauts destined for the moon, that path is somewhere between a hopeful wish directed at the skies, and a mountain of unordered and unassigned to-dos.

As we set off this year, we know our work will involve as much looking down at schematics as looking up at the big prize. And when we approach our goal, it is hoped that the path we blaze through the sky is the one of least resistance. The one that makes teamwork as effortless as footsteps on the moon.

NANDAN does not accept liability for the integrity of this message or for any changes, which may occur in transmission due to network, machine or software failure or manufacture or operator error. Although this communication and any files transmitted with it are believed to be free of any virus or any other defect which might affect any computer or IT system into which they are received and opened, it is the responsibility of the recipient to ensure that they are virus free and no responsibility will be accepted by NANDAN for any loss or damage arising in any way from receipt or use thereof.


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